Jet Aviation is set to kick off its 50th anniversary year with a new corporate identity to be used beginning January 1, 2017. The global business aviation services group has unveiled a new logo and corporate emblem that replaces the traditional deer-head symbol that has been in use since the company, now a General Dynamics subsidiary, was founded by Swiss entrepreneur Carl Hirschmann and his family back in 1967. The new branding retains the same colors but features a new monogram with the word JET that acknowledges the industry’s commonly used abbreviation for Jet Aviation.
“Milestones such as this provide an excellent opportunity to reflect on the past as we look to the future,” said Jet Aviation Group president Rob Smith. “We wanted to do something special in honor of the occasion and I believe our new branding initiative really makes a statement. As we continue to expand our capabilities, it’s important for our customers to recognize the strength and consistency of our standards, culture and service philosophy, no matter where we are.”
Jet Aviation operates from locations across Europe, the Middle East, Asia, North America and the Caribbean. It provides maintenance, engineering, completion and refurbishment, FBO and fuel services as well as charter, aircraft management and staffing services.